Summit Adventure Park
Multi-activity adventure park in Denmark
Off-season bookings up 85%
Representative example based on typical customer outcomes
The Challenge
Summit Adventure Park offers zip-lines, ropes courses, climbing walls, and mountain biking across a large facility in rural Denmark. The summer season runs at near-full capacity — but for 7 months of the year, the park operated at a loss, with fixed costs and no strategy to attract off-season visitors.
Their existing booking system had no pricing tools. Peak summer dates and off-peak winter days were priced identically. There was no way to create bundled packages, add-ons, or upsells. Gift cards had to be managed manually. Group bookings required a phone call.
The team wanted to fix their seasonal revenue problem but lacked the tools. They knew dynamic pricing and bundling could help — but their platform could not support it.
The Solution
Summit Adventure Park migrated to Triviyo and implemented dynamic pricing within their first week. Off-season dates were priced 30-40% lower, with automatic price increases as dates filled up. Midweek prices were set lower than weekends. Peak summer pricing was maximized for their highest-demand periods.
They created three bundle packages: a Family Adventure Bundle (entry + rental + lunch), a Corporate Team Day Package, and an All-Day Pass. These add-on options appeared at checkout, increasing average order value by 22% within the first month.
Gift cards went live through Triviyo's built-in gift card system, with digital gift cards purchasable online. December gift card sales alone covered a significant portion of their January fixed costs — a revenue stream that simply had not existed before.
The Results
85%
Off-season booking increase
22%
Average booking value increase
60%
Gift card revenue (December)
3x
Corporate group bookings
“Dynamic pricing and bundles changed our off-season from a problem to a genuine revenue period. We are no longer just surviving winter — we are actually making money.”
Summit Adventure Park
Multi-activity park, Denmark